The digital landscape in Dubai is transforming the way businesses market their products and services. In the midst of this transformation, one of the most successful and impactful marketing strategies is influencer marketing. Finding the best influencer marketing agencies in Dubai can be tricky, but that’s why we’re here to help.
The value of influencer marketing cannot be underestimated. 61% of consumers say they trust influencer recommendations, compared to less than 39% who trust branded social media content.
This confirms what we already know. In 2023, more and more consumers are looking to their favourite Instagram or TikTok influencers to guide their purchasing or lifestyle decisions. Dubai and UAE-based businesses need to be taking advantage of this.
As a brand or agency in Dubai, you have a number of options to choose from when it comes to conducting an influencer marketing campaign. We’re here to take a look at the best agencies, show you your options and guide you to making the best decision for your business.
Why should I be using an influencer marketing campaign in Dubai?
Influencer marketing works. Ever heard of Huda Beauty? The billion-dollar make-up brand seen in beauty shops across the world was created and marketed by an influencer Huda Kattan. Huda was a Dubai-based influencer creating makeup tutorials and other beauty content when she realised, she could use the power of her audience to build a business. The trust and relationship she’d built with her followers allowed her to have immense success in this space.
This is just one example of an influencer creating and growing a brand through the power of social media marketing. It’s no wonder that Dubai is titled ‘The Global Hub of Influencer Culture’. Dubai is home to many content creators who flock here for the beautiful city, luxurious lifestyle and endless #instagrammable spots.
By having a social media marketing agency on your side, you can take advantage of the exclusive access the creators have to your target audiences. Brands can improve traffic to your site or product, increase sales or improve your brand’s reputation. It’s a no brainer, really, companies and brands need to be teaming up with the right influencers in Dubai, and the right influencer marketing agency can do just that for you.
Best Influencer Marketing Agencies in Dubai: Ranked 2023
Zodiac Global
Are you looking for the best influencer marketing company in Dubai? Look no further than Zodiac Global. Their team of experienced professionals are dedicated to finding the perfect influencers to help your brand reach its goals. With an extensive network of Micro, Mid-Tier and Macro influencers globally, they can find the right fit for any marketing campaign.
With their expertise, you can trust that your brand will be propelled to success in the ever-changing digital landscape. Zodiac Global knows that influencers can profoundly impact a brand’s success, and they believe that the right influencers can bring an extraordinary level of authenticity, trust, and credibility to any brand.
They are here to help build significant relationships between brands and influencers that will result in long-term success and collaborations. Unlock the power of social media influencers with Zodiac Global and take your brand to the next level.
YKONE
Ykone Dubai, established in 2014, is a leading influencer marketing agency based in the Dubai Design District. It has worked with global clients such as L’Oreal, Kering, Estee Lauder, and Coty, and regional clients such as the Dubai Tourism Office on their influencer, content, and social strategies.
Ykone has been recognised with numerous awards and has experienced strong growth, doubling its revenue each year. It offers Campaygn, its proprietary platform, which is the most advanced analytics tool for optimising influencer marketing investments.
Rewind Production
A great option if you need a website made or a little help developing an app made is Rewind Production. They are a digital marketing agency based in the UAE, specialises in developing Android and iOS apps. They also handle; Corporate Branding and Design, Website Design and Development, Corporate Photo and Videography Services, Influencer Marketing, Website Hosting, and Annual Maintenance Services, all facets of digital marketing which include; Social Media Marketing (SMM), Search Engine Optimisation (SEO), Search Engine Marketing, Paid Ads Campaign Management (Google, Facebook, Bing, and Yahoo ads).
Starfish Agency
Affable.ai
If you’d rather a more technological route, you can choose an SaaS-based platform like Affable.ai. Founded in 2017, Affable.ai is an AI-powered influencer marketing platform equipped with a database of more than 6 million influencers. It offers users advanced features such as image analysis, exclusion searches among twenty or more filters to find the perfect influencers and integrates with e-commerce stores like Shopify. The platform is user-friendly and cost-effective, with Dubai-based brands being some of the most frequent users. In addition, companies from the United States and Southeast Asia have begun taking advantage of the platform’s features.
So…What Next?
You’ve decided you want to begin harnessing the power of influencer marketing. Smart move!
Now we’ve summarised the best options for an agency in Dubai, and I’m sure you’re wondering what the next step is.
Typically, each company will have a contact us page on their website so you can reach out to them directly. This is the best way to get in touch with an influencer marketing agency.
Reach out to Zodiac Global here to find out how we can help you align your brand with the stars. Or, if you’re an influencer, contact us for talent management services.
