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Building Authenticity: The New Currency in Social Media Marketing

In recent years, there’s been a definitive shift in the digital realm – one that prioritizes trust and authenticity above all else. Social media platforms, once awash with glossy, manufactured content, are now becoming a space where raw, organic interactions command more attention. This stemmed from users getting more discerning, craving content that feels ‘real’. …

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Maximizing ROI Using Data-Driven Social Media Strategies

The digital age has made data one of the most valuable resources for businesses looking to optimize their returns on investment (ROI). No longer do marketers have to depend on speculation; instead, they can design campaigns informed by concrete figures and trends pertaining to their audience. In the realm of social media marketing, a data-driven …

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The Complete Guide to Affordable Influencer Marketing for Small and Medium sized Businesses

Influencer Marketing 101 Influencer marketing has become one of the hottest digital strategies for brands large and small. Partnering with popular social media personalities provides access to their engaged follower base, delivers authentic storytelling, and drives real results. But many small and medium sized businesses (SMB’s) assume working with influencers is only for big brands …

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Social Media Marketing Success: Nailing the 4 Dos and Avoiding the Don’ts!

To reach their customers and raise their brand’s profile, companies of all sizes are increasingly turning to influencer marketing. Influencers’ ability to sway the thoughts and actions of their followers has grown in importance alongside the proliferation of social media. However, just like any other form of advertising, influencer marketing has its own set of …

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B2B Social Media Marketing: Strategies and Success Stories

In the contemporary landscape of e-commerce and digital marketing, no business can afford to ignore the power of social media. Just a decade ago, Business-to-Business (B2B) firms were sceptical about the effectiveness of social media for their operations; believing these platforms were ideal for B2C businesses alone. Fast-forward to today, and social media has managed …

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Why Your Cat’s Instagram is Doing Better Than Your Business: Lessons Learnt to Improve Instagram Engagement

The Purr-fect Instagram We’ve all seen them – those adorably distracting cat videos invading our Instagram feeds, courtesy of accounts like @nala_cat or @realgrumpycat. With millions of followers, these feline influencers often boast better social media statistics than most businesses. This begs the question, “Why is your cat’s Instagram out-performing your business account?” It’s time …

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Understanding Social Media Algorithms: 11 Hacks to Boost Your Content’s Reach

Undestanding Social Media Algorithms Ah, the elusive and often perplexing world of social media algorithms. You’ve heard about them, their impact on your content’s visibility, and their constantly changing nature. But like chasing a mirage, figuring out these algorithms can be a seemingly impossible task. Well, get ready to dispel the illusion and tackle them …

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