Influencer
Marketing

Connecting brands with cultural voices

Shaping influence
across the GCC.

Built for influence in the modern Middle East

Zodiac Global is a Dubai-born influencer and talent agency built for the modern Middle East. We partner with ambitious brands across the GCC to create creator-led work that is culturally relevant, commercially effective, and grounded in a deep understanding of the region.

Working at the intersection of brand, culture, and performance, our approach combines regional insight with world-class execution. We design and deliver creator partnerships that move beyond visibility, focusing instead on relevance, quality, and long-term impact.

Our culturally led framework ensures that every collaboration is intentional, every campaign is measurable, and every piece of content is crafted to resonate with audiences who value authenticity, credibility, and purpose. The result is work that feels native to the market, performs with clarity, and delivers meaningful impact.

Our approach

Set the direction

We define what success looks like, aligning brand ambition with the role creators should play within the wider business or campaign ecosystem.

Understand the landscape

We uncover the cultural, platform, and audience dynamics that matter locally, shaping a strategic foundation rooted in how influence truly works across the region.

Select the talent

We identify creators with genuine credibility, relevance, and creative alignment, ensuring every partnership feels authentic to both brand and audience.