Back to Insights
Talent StrategyMarch 10, 20246 min read

From Content Creator to Business Empire

Zodiac Team
Author

Owning Your IP

The most successful creators aren't just renting space on social platforms; they're building their own intellectual property. Whether it's a product line, a media company, or a service business, ownership is the ultimate goal.

Diversifying Revenue Streams

Relying solely on brand deals is risky. We explore how top talent diversifies income through merchandise, digital products, and equity deals.