Partnerships
Sports Partnerships
Unlocking access to the world's leading sports properties.
Zodiac works with brands, rights holders and commercial partners to identify, structure and activate sponsorship opportunities across Formula 1, football, golf, tennis and emerging sports.
From rights acquisition and negotiation to hospitality, content, talent integration and activation strategy, we help brands maximise the value of their investment both on and off the field.
Why Sports Partnerships
Passionate audiences.
Serious commercial upside.
Sport creates some of the world's most passionate audiences. The right partnership can drive awareness, build credibility, strengthen customer relationships and create long-term brand equity. We help brands navigate the complex sports ecosystem to identify opportunities that align with their commercial objectives.
Formula 1 Reach
Hero Moments
Global Audiences
Commercial Upside
Areas Of Expertise
Coverage across global sport, from flagship properties to fast-growth categories.
What We Do
Advisory, negotiation and activation across the sports landscape.
Signature style
Framed campaign imagery that keeps the page editorial, premium and commercially focused.
Sponsorship Strategy
Identifying the right properties, teams, leagues and events.
Rights Holder Negotiation
Managing commercial discussions and partnership negotiations.
Athlete Partnerships
Connecting brands with athletes, ambassadors and personalities.
Partnership Activation
Bringing sponsorships to life through content and experiences.
Hospitality Programmes
Securing premium client and customer experiences.
Event Partnerships
End-to-end support around major sporting moments.
Typical Projects
The kinds of mandates we help brands move from idea to execution.
Securing a Formula 1 partnership for a hospitality brand.
Identifying the right property, shaping the commercial structure and creating a partnership platform that translates prestige into tangible customer value.
Developing an athlete ambassador programme.
Building a long-term ambassador model that gives brands credibility, consistency and content opportunities beyond a one-off campaign moment.
Activating around a major international tournament.
Creating a campaign platform around key sporting moments, from talent and rights strategy through to creative activation and commercial delivery.
Creating VIP hospitality experiences.
Designing premium guest experiences around sport that strengthen client relationships and make the partnership tangible in-market.
Negotiating sponsorship rights with sports properties.
Managing commercial discussions, deliverables and partnership terms so the deal structure supports both brand ambition and executional clarity.
Our Approach
Experience, relationships and commercial clarity.
A structured route from discovery through to reporting. We help you navigate complex sports landscapes.
Every recommendation is driven by strategic fit, ensuring the partnership delivers authentic cultural resonance and tangible returns.
Why Zodiac
Global relationships
Why Zodiac
Commercial expertise
Why Zodiac
End-to-end management
Why Zodiac
Regional market knowledge
LET'S DISCUSS
SPORTS PARTNERSHIPS
From sponsorship strategy to activation, we help brands identify the right opportunity and execute it with commercial clarity.