Partnerships
Celebrity Partnerships
Connecting brands with high-profile talent, celebrities and cultural icons.
Zodiac helps brands identify, secure and activate partnerships with actors, musicians, athletes, TV personalities, presenters and public figures. From ambassador programmes and campaign talent through to appearances, endorsements and long-term brand partnerships, we manage the process from negotiation through to activation.
Why Celebrity Partnerships
Two talent-led moments,
not another generic grid.
Celebrity partnerships are sold through recognisable faces, energy and format. This section should feel closer to the Instagram-first content people actually engage with, so the videos do the work instead of a duplicated layout.
01
Cultural credibility
02
Mass awareness
01
Why Celebrity
Cultural credibility
02
Why Celebrity
Mass awareness
Who We Work With
Talent with the reach, credibility and relevance to move culture.
Our Services
From talent sourcing through to campaign delivery.
We handle the end-to-end execution of talent partnerships, ensuring strategic alignment, seamless management, and maximum ROI.
Campaign talent
Premium talent moments that feel editorial, recognisable and commercially valuable.
How We Work
Partnership Formats
Structures shaped around the role talent needs to play.
01
Brand Ambassadors
Longer-term talent relationships designed to build familiarity, trust and consistent brand association.
02
Campaign Talent
Targeted celebrity casting for seasonal campaigns, launches and high-visibility brand moments.
03
Product Launches
Partnerships built to create attention quickly around a new product, service or market entry.
04
Speaking Engagements
Securing the right public figure for panels, keynotes, moderated conversations and hosted appearances.
05
Events & Hospitality
Celebrity participation that elevates guest experience across launches, hospitality programmes and live events.
06
Social Campaigns
Content-led partnerships created for digital distribution, audience engagement and platform-native storytelling.
07
Long-Term Partnerships
Strategic relationships built to grow over time rather than peak around a single campaign cycle.
Our Approach
Strategic fit over popularity alone.
We don't simply recommend the biggest names. We identify talent that aligns with your audience, objectives and brand values.
Every recommendation is driven by strategic fit, ensuring the partnership delivers authentic cultural resonance rather than fleeting attention.
Why Zodiac
Trusted relationships.
Experienced negotiators.
Creative execution.
Full campaign management.
LOOKING FOR THE
RIGHT TALENT PARTNER?
We help brands identify talent with the right strategic fit, negotiate the opportunity and manage delivery from first conversation through activation.