Global MarketsFebruary 2, 2024•7 min read
Why the Middle East is the Next Frontier for Creators
Ahmed Al-Sayed
Author
A Digital Renaissance
The Middle East is experiencing a digital boom. Internet penetration in countries like Saudi Arabia and the UAE is among the highest in the world, creating a fertile ground for digital content consumption.
Localization is Key
Global brands are realizing that one size does not fit all. To succeed in the MENA region, content must be culturally relevant and locally resonant. This is where local creators bridge the gap.